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About this Site

Welcome to the online version of "Starting and Running a B and B". On this site, you can read the full text of "Starting and Running a B and B". This book provides indepth advice in starting and running a small bed and breakfast business in the hospitality industry, including help with conducting a feasibility study, writing a business plan and financing business. You can also sign up for our newsletter, or download the PDF version of the ebook from the online store.

About the Author

Stewart Whyte is a researcher, lecturer and author of nine how-to books on getting into bed & breakfast. He is an international authority on this subject and has extensive experience in the development of regional tourism strategies in many parts of the world.

Chapter List

  1. Preface
  2. It’s Up To You It’s All About Personality; The Dream Of Working For Yourself; The Financial Reality; Money In The Bank; A Look In The Mirror; A Family Affair; Going It Alone; It’s Time;
  3. Who Is My Market? International Market; Summary; Domestic Market; Short-Break Holidays;
  4. Who Is Your Customer? Getting Your Facts Straight; Fast Facts; Capturing Your Target Market; Niche Markets; The Corporate Market; Single Travellers; Women Travellers; Alternative Lifestyle; People With A Disability; Dietary Requirements; Family Market; No Pets; No Smoking; No C
  5. Preparing Your Property Location; Local Government And Your Bed & Breakfast; To Convert, Buy Or Build?; An Exercise In Financial Viability; Tips For Buying An Established B&B; Convert To What?; Signage; First Impressions Count; Your Entrance; Living Rooms; Dining Rooms; The Kitch
  6. Doing Your Homework Scout’s Honour; Financing; Starting Your Own Bed & Breakfast; Buying An Established B & B; Is It Going To Work?;
  7. Doing Your Feasibility Study Issue Analysis; Your Planning; Writing Your Feasibility Study; Your Financial Viability; Your Decision;
  8. Putting The People Back In Service Communicating With Prospective Guests; Reservation Details; Features And Benefits; Special Needs; Local Activities And Attractions; Written Correspondence; Deposits And Cancellations; Here At Last; Be Attentive; Dress For Success; Smoking; Behaviour; Staff
  9. Housekeeping Being Prepared; A Cleaning Checklist; Taking Care Of Your Furniture; The Outside;
  10. Occupational Health And Safety Fire Safety; A Safe Place To Stay; A Safe Place To Work; Safety In The Kitchen; The Future; First Aid;
  11. Food And The Bed & Breakfast Breakfast Options; Lunch; Morning And Afternoon Tea; Dinner; Eating With Guests; Knowing The Restaurants, Cafes And Pubs In Your Area; Presentation; Liquor Licences; Purchasing Tips; Recipe Ideas;
  12. Day-To-Day Operations Bookings; Bookings And The Internet; Customer Relationship Management; Online Reservations; Guest Registration; Insurance; Payment; Methods Of Payment; Financial Records; Banking;
  13. The Hospitality Industry And You The Structure Of Tourism Authorities; Local Tourist Organisations; B&B Classification; Symbols;
  14. Marketing Your B&B Marketing Concept; Market Research; Marketing Strategy; Target Marketing; The Marketing Mix; Products And Services; Promotion And Advertising; Marketing Performance; Public Relations; How Much Marketing Do I Need?; Bed & Breakfast Guides; Marketing Plan; B
  15. The Fundamentals Of Business Financing; Choosing A Legal Structure; Registering A Business Name; Setting Your Room Rate; Taxation And The Bed & Breakfast; Vat; Computer Literacy; Purchasing A Computer; Search Engines; Creating A Web Page; Choosing An Internet Provider;
  16. Writing Your Business Plan Why Have A Business Plan?; Your Starting Point; The Business Plan Structure; Summary;
 
 
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