About The Book

Starting and Running a B and B
Stewart Whyte, Nigel Jess

This book provides indepth advice in starting and running a small bed and breakfast business in the hospitality industry, including help with conducting a feasibility study, writing a business plan and financing business...

About the Author

Stewart Whyte, Nigel Jess - Stewart Whyte is a researcher, lecturer and author of nine how-to books on getting into bed & breakfast. He is an international authority on this subject and has extensive experience in the development of regional tourism strategies in many parts of the world.

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Starting and Running a B and B

 
  1. Preface
  2. It’s Up To You It’s All About Personality; The Dream Of Working For Yourself; The Financial Reality; Money In The Bank; A Look In The Mirror; A Family Affair; Going It Alone; It’s Time;
  3. Who Is My Market? International Market; Summary; Domestic Market; Short-Break Holidays;
  4. Who Is Your Customer? Getting Your Facts Straight; Fast Facts; Capturing Your Target Market; Niche Markets; The Corporate Market; Single Travellers; Women Travellers; Alternative Lifestyle; People With A Disability; Dietary Requirements; Family Market; No Pets; No Smoking; No C
  5. Preparing Your Property Location; Local Government And Your Bed & Breakfast; To Convert, Buy Or Build?; An Exercise In Financial Viability; Tips For Buying An Established B&B; Convert To What?; Signage; First Impressions Count; Your Entrance; Living Rooms; Dining Rooms; The Kitch
  6. Doing Your Homework Scout’s Honour; Financing; Starting Your Own Bed & Breakfast; Buying An Established B & B; Is It Going To Work?;
  7. Doing Your Feasibility Study Issue Analysis; Your Planning; Writing Your Feasibility Study; Your Financial Viability; Your Decision;
  8. Putting The People Back In Service Communicating With Prospective Guests; Reservation Details; Features And Benefits; Special Needs; Local Activities And Attractions; Written Correspondence; Deposits And Cancellations; Here At Last; Be Attentive; Dress For Success; Smoking; Behaviour; Staff
  9. Housekeeping Being Prepared; A Cleaning Checklist; Taking Care Of Your Furniture; The Outside;
  10. Occupational Health And Safety Fire Safety; A Safe Place To Stay; A Safe Place To Work; Safety In The Kitchen; The Future; First Aid;
  11. Food And The Bed & Breakfast Breakfast Options; Lunch; Morning And Afternoon Tea; Dinner; Eating With Guests; Knowing The Restaurants, Cafes And Pubs In Your Area; Presentation; Liquor Licences; Purchasing Tips; Recipe Ideas;
  12. Day-To-Day Operations Bookings; Bookings And The Internet; Customer Relationship Management; Online Reservations; Guest Registration; Insurance; Payment; Methods Of Payment; Financial Records; Banking;
  13. The Hospitality Industry And You The Structure Of Tourism Authorities; Local Tourist Organisations; B&B Classification; Symbols;
  14. Marketing Your B&B Marketing Concept; Market Research; Marketing Strategy; Target Marketing; The Marketing Mix; Products And Services; Promotion And Advertising; Marketing Performance; Public Relations; How Much Marketing Do I Need?; Bed & Breakfast Guides; Marketing Plan; B
  15. The Fundamentals Of Business Financing; Choosing A Legal Structure; Registering A Business Name; Setting Your Room Rate; Taxation And The Bed & Breakfast; Vat; Computer Literacy; Purchasing A Computer; Search Engines; Creating A Web Page; Choosing An Internet Provider;
  16. Writing Your Business Plan Why Have A Business Plan?; Your Starting Point; The Business Plan Structure; Summary;